The voice of customer or VoC can be researched to find out what the customers experience and think of the product, service or company. You find out what the customer’s preferences, complaints, and problems are regarding your offered product or service. This blog describes in more detail how to research, analyse and evaluate the voice of customer. What can you do with the voice of customer?With the voice of the customer, a manufacturer can research and improve its product or service. The ultimate goal of a product or service is to solve a problem. Under the assumption that everything can be learned and done by yourself, the consumer mostly always buys ‘time’. Think about it, when you go out to eat you have the option to cook yourself, but this takes time. Can’t you cook yourself? Then you can learn it, only you are not willing to give up your time to learn it. Even when you go shopping, you buy time. You can produce your own vegetables, fruit, grains, and meat, but this takes a lot of time. With these thoughts all kinds of examples can be explained in the same manner. Money is used to move more freely, faster, and more luxurious. How do you build a successful survey that maps the voice of the customer? • A strong leadership
What is custom journey mapping and how do you implement it?As the title already reveals, custom journey mapping or user journey mapping is a process. It maps all customer interactions in a visual way. This blog describes in more detail how to develop this visual custom journey mapping. This is how you create a customer journey map in a few steps
Popular companies that use customer journey mappingThe two most famous companies that make use of customer journey mapping are Spotify and Amazon. These giant companies rely heavy on their customer’s journey. They use unique self-made systems to determine and optimize their maps.
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