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Understanding Curate Content and How it Works

One of the most efficient ways of creating engaging content is through curation. In today’s world, where a multitude of platforms and sources offering content have emerged, it becomes essential for marketers to find curated content whilst considering their audience. The term ‘curate content’ is widely used, and often misunderstood. This blog will give you an in-depth insight into what is curate content, how it works, its three pillars, and why investing in it can benefit businesses.


The meaning of ‘Curate Content’

First things first, what is curate content? It is the process of collecting and selecting pieces of content to share with your audience. Rather than spending resources to create unique content from scratch, curating content leverages content that already exists. The term “curate” is borrowed from the art world where curators select works of art and artifacts to display in galleries and museums. Therefore, curated content can be seen as a form of content curation, just as a museum curator selects pieces to create an exhibit.

How does a Curate Content work?

Curated content works in a very systematic way. The process typically starts by identifying what your audience is interested in and what topics would interest them. From there, you search for relevant content from various sources, such as blogs, online articles, social media, or any other platform that has the content you want to curate. Once you identify the content that you want to present, you have to properly attribute the sources you have collected from. Then, share the content on your media outlets, while making sure that it is relevant and engaging to your audience interests.

The three pillars of a Curate Content

The basis of curate content revolves around three pillars: relevance, context, and diversity. Relevance ensures that the content you curate is geared towards your target customer’s needs. You should select articles, topics, and trends that relate to your audience’s interests and provide value to their experience. Context refers to determining which pieces of the content provided on a platform are most suited for your audience. For example, some content might be too technical, while some might be inappropriate. Diversity involves providing a range of curated content types, including videos, podcasts, blog posts, surveys, and infographics giving your followers more choices.

Why We Think You Should Invest in a Curate Content

Curating content can hold immense value for businesses. By taking the time to sift through a pool of content accumulated on various platforms, you can engage with a larger audience base that has already shown interest. Having a unique and consistent narrative on social media can boost engagement rates, thereby driving organic traffic to your business. Additionally, it helps establish your brand authority by providing relevant content. Content curation can also reduce the time and cost invested in creating content from scratch.

In brief

Curated content is the process of selecting and sharing relevant, valuable content from various sources to your audience who would have an interest in it. Key to the process is selecting content that is relevant, contextual, and diverse. Investing in curated content can benefit businesses financially and in terms of reputation.

Most frequently asked questions

Q: How does content curation differ from content marketing?
A: Content marketing is the process of creating and sharing original content whereas content curation involves finding and distributing relevant content to your audience that has already been created by sources other than your brand.

Q: What tools are helpful for curated content?
A: Here are a few tools suitable for curated content that can help you ease the process: BuzzSumo, Feedly, Pocket, and Flipboard.


To sum up, having an in-depth understanding of curate content and how it works can immensely benefit a social media presence. It is essential to keep your audience in mind and communicate with them effectively while curating content. The underestimated process of curated content has the potential to provide relevant content, increased engagement and prove to be cost-efficient for businesses. Invest time strategizing and optimizing your content selection processes to make the most out of curated content.